Vice President of Brand Activations

About the Opportunity

This exciting role leads the development and execution of all brand activation initiatives. You will be responsible for crafting a comprehensive strategy, securing talent, managing budgets, and leading a team to deliver impactful experiences that elevate brand awareness and support marketing goals.

Key Responsibilities:

  • Develop and manage a strategic brand activation plan that aligns with overall marketing objectives.
  • Identify, negotiate, and secure talent for brand activations, obtaining necessary approvals from leadership.
  • Lead the communication and approval process for brand activation plans with senior leadership.
  • Make key decisions and solve problems throughout the brand activation process, both during planning and execution.
  • Oversee a team responsible for executing brand activations from concept to completion, while fostering professional development for team members.
  • Collaborate with various marketing teams to ensure brand activation results are effectively measured and communicated to leadership.
  • Stay current on industry trends and best practices in event and experiential marketing, ensuring brand activations remain innovative and impactful.
  • Possess a strong understanding of pop culture and integrate the brand into relevant trends and moments.


  • 10+ years of experience in marketing, brand management, or a related field (prior experience in brand activation a plus).
  • Proven track record of successfully negotiating large contracts with celebrities and talent.
  • Working knowledge of SAG requirements and other legal considerations for brand activations.
  • Excellent organizational skills with the ability to manage multiple, evolving priorities.
  • Self-motivated, adaptable, and highly energetic with strong written and verbal communication skills.
  • Thrives in a fast-paced environment and possesses the ability to capitalize on trending opportunities.
  • Willingness to travel 25% of the time.
  • Ability to work effectively both independently and collaboratively.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Bachelor’s degree in marketing, advertising, or a related field required.