Head of Brand Marketing

About the Opportunity

We are searching for a visionary and inspiring Head of Brand Marketing to lead our brand marketing efforts and propel our company’s continued growth. In this leadership role, you will be responsible for developing and executing a comprehensive brand strategy that strengthens brand awareness, drives customer engagement, and fosters brand loyalty. You will lead a talented team of marketing professionals, fostering a culture of creativity, innovation, and data-driven decision making.

Key Responsibilities:

  • Develop and implement a strategic brand marketing plan, encompassing brand positioning, messaging, and differentiation.
  • Lead market research initiatives to gain deep customer insights and inform marketing strategies.
  • Oversee all aspects of brand marketing communications, including advertising, public relations, social media marketing, and content marketing.
  • Develop and manage the annual brand marketing budget, ensuring efficient resource allocation and cost-effectiveness
  • Lead the creative development of marketing campaigns and materials, ensuring brand consistency across all channels.
  • Cultivate strong relationships with key media outlets and influencers to generate positive brand exposure.
  • Monitor and analyze marketing campaign performance, identify areas for improvement, and measure return on investment (ROI).
  • Stay abreast of industry trends and best practices in brand marketing and identify opportunities for competitive advantage.
  • Lead a team of marketing professionals, providing coaching, mentorship, and fostering their professional development.
  • Partner with other departments (e.g., Sales, Product Development) to ensure brand marketing initiatives are aligned with overall business objectives.


  • 10+ years of experience in brand marketing leadership, with a proven track record of success in developing and implementing impactful brand strategies.
  • In-depth understanding of consumer behavior and marketing principles.
  • Strong analytical and strategic thinking skills with a data-driven approach to decision making.
  • Excellent communication, presentation, and interpersonal skills with the ability to lead and inspire a team.
  • Experience in managing and collaborating with creative agencies and marketing partners.
  • Proven budgeting and financial management skills.
  • Deep understanding of the digital marketing landscape and emerging marketing technologies.
  • Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

Additional Information:

  • Competitive salary and benefits package.
  • Fast-paced and dynamic work environment.
  • Opportunity to make a significant impact on the company’s brand image and market position.