Divisional Vice President of Marketing

About the Role:

Divisional Vice President of Marketing is a strategic and results-oriented leader responsible for developing and executing marketing initiatives to drive traffic growth, brand awareness, and customer loyalty within their assigned division. You will lead a team of Regional and Area Directors of Marketing in implementing marketing plans and ensuring brand standards are upheld.

Key Responsibilities:

  • Develop comprehensive marketing strategies for assigned division, including Neighborhood Marketing, Media & PR, Sponsorships, and local store marketing plans.
  • Collaborate with the Recruiting department to source, select, and hire qualified Regional and Area Directors of Marketing.
  • Coach and mentor Regional and Area Managers to ensure alignment with company brand and marketing philosophies.
  • Partner with the Divisional VP of Restaurants to establish clear, measurable goals aligned with business priorities.
  • Manage and execute restaurant marketing strategies to achieve company and business unit goals.
  • Identify and leverage customer insights to develop effective local store marketing plans.
  • Partner with the Director of Media Planning to ensure marketing strategies are correctly executed across market areas.
  • Oversee sponsorship opportunities and manage regional sponsorships and budgets.
  • Implement New Restaurant Openings and New Market Entry strategies.
  • Lead the development and execution of system-wide marketing campaigns and programs.
  • Track and analyze marketing performance metrics.
  • Provide ongoing coaching and feedback to Regional and Area Director of Marketing.


  • Bachelor’s degree required, Marketing & Communications degree preferred.
  • 10+ years of marketing experience.
  • Proven experience leading high-performing marketing teams.
  • Demonstrated success in field marketing within a multi-unit restaurant/retail environment.
  • Experience working with media and sponsorships, including establishing and maintaining relationships, negotiating contracts, implementing assets, and assessing impact.
  • Experience with New Restaurant Openings and New Market Entry strategy development and implementation.
  • Expertise in core marketing concepts.
  • Ability to travel 50-70% within designated area.

Desired Skills:

  • Strong leadership qualities.
  • Team-oriented and collaborative approach.
  • Passion for the Restaurant industry and dedicated to supporting restaurants.
  • Data-driven and results-oriented.
  • Excellent problem-solving, analytical, and detail-oriented skills.
  • Strong interpersonal and communication skills.
  • Ability to self-motivate and manage multiple projects effectively.
  • Ability to establish goals and translate them into actionable plans.
  • Ability to exercise good judgment and make sound decisions.
  • Role model behavior.
  • Ability to self-motivate
  • Ability to exercise good judgment when decision-making
  • Ability to self-start and effectively manage multiple projects
  • Ability to establish goals and convert them to action plans
  • Data-driven and results-oriented
  • Exhibits strong interpersonal skills
  • Acts as a role model

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